The Controversy of the AI-Generated ARK: Aquatica Trailer
The reveal trailer for ARK’s Aquatica DLC stirred up more than excitement—it sparked major backlash. Many fans slammed the visuals and narration for looking like cheap AI creations.
As discussions heated up, some prominent streamers publicly criticized the developer’s choice to lean into generative AI, calling it “out-of-touch” with the community’s expectations.
Still, this controversy raises a bigger question: should game marketing rely on AI when so much of your fanbase is deeply passionate about authenticity?